About Us

SportronSelect is part of the Sportron International group of companies.

Founded in 1992 by Keith Harding and Dr. Alan Tomlinson, Sportron is recognized around the world as one of the leading health and wellness companies. Sportron is also consistently recognized by Direct Selling News as one of the Top 100 Global Companies, with annual sales of more than $140 million globally, distributing their products to more than 40 countries around the world.

Member of the DSA


Sportron is an active member of the Direct Selling Association.

The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well-known brand names.

The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. As an active member of the DSA Sportron pledges to abide by the Code's standards and procedures.

Direct Selling Association

Mail: 1667 K Street, NW, Suite 1100
Washington, DC 20006
Phone: (202) 452-8866
Fax: (202) 452-9010
Email: info@dsa.org